Should Your Non-Profit Compete?

Let your mission guide you in thinking about this not-so-simple question

Business strategy has been my focus for more than 20 years. The most popular area of business strategy is “competitive strategy.” In the business world, we often adopt the language of sports or warfare — “How do we win?” or “How do we beat our competitors?” We often approach the market with a zero-sum mindset — for our company to gain a customer, all of our competitors have to lose that customer.