New eBook — VisuALS : A Startup Strategic Journey

I am pleased to introduce my latest eBook: VisuALS: A Startup Strategic Journey available now on most leading eBook platforms.

VisuALS is a technology startup birthed out of Oklahoma Christian University to “love our neighbors by restoring independence, dignity, and hope through affordable assistive technology solutions.” VisuALS helps those with debilitating conditions to reconnect with their loved ones and the world around them. VisuALS: A Startup Strategic Journey follows the startup team from initial concept through to market launch, teaching how to take each of the strategic steps along that journey.

Much of what is covered in the book has previously been shared here at ClearPurpose. My hope is that compiling the content together into one eBook will make it more useful as a resource to entrepreneurs beginning their startup journey. I also hope the book can be an encouragement to those in the ALS community to see how enterprising young people are compassionately embracing the needs of the ALS community.

I am donating all of my proceeds from sales of the book to the Carl Fund to help provide VisuALS systems to those needing help communicating with their loved ones.

The book is broken into nine chapters:

• Introduction: The Startup Strategic Journey
• The Startup Strategy Skeleton
• VisuALS’ Value Proposition
• VisuALS’ Minimal Viable Product
• VisuALS’ Business Strategy
• VisuALS’ Business Model
• VisuALS’ Business Plan
• VisuALS’ Funding Strategy
• VisuALS’ Market Entry Strategy

Each chapter introduces a step in the startup strategic journey, teaching how entrepreneurs take that step, and then tells the story of how the VisuALS team completed the step. The book not only provides a tutorial for entrepreneurs but tells the compelling story of student teams embracing a community in need and developing a solution to compassionately serve that need.

I hope you enjoy the book!