Book Brief: Madison Avenue Makeover
The Redefinition of the Ad Agency Business Model
Published in
5 min readAug 7, 2023
Brief Summary
Title: Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business
Author: Michael Farmer
Published: 2023 by LID Publishing
What It Teaches: Madison Avenue Makeover chronicles the journey of ad agency Huge as the company attempts to transform to a different operating and business model.
When To Use It: Madison Avenue Makeover will be particularly interesting for those in advertising and marketing and…
