Book Brief: Good to Great

Why Some Companies Make the Leap…

Brief Summary

Title: Good to Great: Why Some Companies Make the Leap… and Others Don’t
Author: Jim Collins
Published: 2001 by Harper Business
What It Teaches: Good to Great shares the lessons learned from a five year intensive research study the author led, identifying long-time mediocre companies that hit a transition point leading to dramatically outperforming the market, and then identifying the factors common across those companies. The team identified eleven such companies (along with direct…